Generalyst Client Profile: reltix

I'm a rookie. At podcasting, that is. How do you know?

Well, while recording on Riverside with Leon Bamesreiter (founder of reltix), I made a rookie mistake:

I forgot to press "record". After 45 minutes of an awesome conversation, I hit "stop recording" and … the tool starts recording.

Well, fuck.

Fortunately enough, I love writing, so instead of a podcast, you'll get a condensed writeup about the story of reltix, the things that they're doing incredibly well, and why I believe it's worth joining them.

Let's go.

Facts first: what's reltix?

reltix is an AI-native property management company, with theambition to become the global infrastructure layer for the real estate ecosystem, connecting asset owners with users and all property-related services. (we'll get into that in a bit.)

Right now, they're at ~40 employeees, recently raised a €3M seed round, have crossed the 1M ARR threshold, and are already cashflow-positive. Which is an enviable position to raise from, I should say.

The two founders, Léon & Jan, met at WHU. Léon had already made his first real estate investment at age 20, so he knew the problems of property managers firsthand – and then decided to build the solution for it.

All of this information is on the internet already, with Léon recently appearing in a bunch of podcasts.

I wanna give you the sauce, the things you don't find elsewhere. And I found quite a few of them:

1/ Their long-term plan to combat lack of qualified personnel

Léon did something very unique to Germany: dual studies. It's a four-year bachelor degree where you study for some of the time but work full-time in parallel.

I'm a huge fan of this model. I believe business isn't something you learn in theory; you gotta see how it works in practice. I don't fully understand why you'd have to take "scientific" classes on entrepreneurship; go out there and build things instead of analyzing them.

This becomes evident when you see the job chances of a business student that didn't do at least 2 internships during their degree: they're basically zero. Which means the theoretical education as standalone is useless; you need the practical experience.

Yet, the dual universities in Germany still aren't ranked as highly with hiring managers as the top-tier public ones.

Léon would always hire people who did dual studies: to make it through such a degree, you have to be able to work very, very hard; you already bring 2-3 years of full-time experience once you graduate; and you've seen the hands-on work and know what you're getting yourself into.

And this is why they've already started offering dual studies at reltix! This is super cool: for one, it solves their long-term problem of finding good property managers by just training them themselves. It also gives them an affordable workforce to help out in the day-to-day business of property management, and opens up additional spots for education, giving back to society (my take, not his).

Surprising to see that a 15-month old company would do this, but this shows how long-term their thinking is.

Speaking of long-term …

2/ reltix's expansion plans

reltix started out in Düsseldorf (more on this in a sec). Now, with ~5k units under management, they've added Essen and Frankfurt already.

I'm naturally curious about (international) expansion, so I had to dig deeper: how do they run it?

Simple playbook:

1. identify markets with high density and less penetration from existing players
2. hire one "launcher" to acquire the first customers and hire the initial property manager
3. open an office
4. the launcher eventually becomes the general manager for the city
5. rinse and repeat

Once the main hubs in Germany are covered (Hamburg is next), they're looking at the US: a huge, fairly homogenous market without language barriers, and initial personal connections to Miami. But that's a topic for after the Series A.

And property management isn't the only thing they're looking to provide. Around property, you can provide plenty of other services, too – and as the property manager, you are the one in charge of managing them.

Similar playbook: in-source the services and build software around it.

reltix is, as Sequioa Capital describes it, a "software company masquerading as a service company".

This is part of what makes the company unique …

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3/ What reltix does differently

Property Management startups are a dime a dozen in Germany right now. So obviously, I had to dig: what makes you different from players like Buena, Ralph, hallotheo, and the like?

According to Léon, they're the only ones who build out the entire team in-house. Not by acquiring companies, letting them run as standalone, and implementing their software there.

But by building the entire thing from scratch. They're a normal property management company with an embedded tech team building the software for the property managers (basically having their forward deployed engineers in-house, if you will).

I'm not gonna judge whether that's the better approach, but it's certainly a sensible one for truly understanding the market well (which, as an entrepreneur, is something you should always aim for).

This allows for steady cashflow, a stable base to build from, and the ability to build great software.

Another thing they're doing differently: their location.

4/ Why Düsseldorf

I was raised in Cologne, and hence with a lot of spite for Düsseldorf (the "forbidden city", as we call it). When I eventually went there for the first time, I was surprised. That place doesn't suck.

In fact, it's quite a cool city: very metropolitan, fairly clean, incredible Japanese cuisine,  super well-connected (Germany's 4th biggest airport is a 10 minute train ride from the city center).

Léon and Jan had a different consideration: they simply wanted to position their company where the most properties to manage were. And that's in the most densely populated region of Europe, the Rhine-Ruhr area.

Most of their employees on the startup side moved to Düsseldorf from other places. Seems counterintuitive: after all, Berlin and Munich are the places to be – right?

They put in a lot of effort to make it worthwhile: weekly Padel sessions, nice offices, wakeboarding (one of Léon's main hobbies), you name it.

So far, Léon says, they've managed to convince most applicants to move to Düsseldorf, even if they didn't consider it at all at first.

What if you wanted to be one of them?

5/ How to join reltix

Given their growth trajectory, reltix is hiring on all fronts (in Düsseldorf). Their most relevant roles right now are Founder's Associate – Growth and Growth Marketing Associate, with the former being a bit more generalist and the latter focusing on marketing and lead generation.

They also have plenty of other openings, and if you're reading this post later than August 2026, their needs may well have changed.

You could apply directly, of course. Here's their careers page.

But – as the founder of a recruiting company – I'd encourage you to instead apply to Generalyst, where you:

• receive customized coaching throughout the entire application process with every company we work with
• get to listen to podcasts (or blog posts if I forget to press record) with founders you've never heard of before anyone else – we don't publish them for six weeks after we've shared them with our own candidates internally
• get advice on how to position yourself correctly, and which generalist role we believe is the best fit for you.

And that's it. If this sounds cool to you, let us at Generalyst know and we'll happily connect you.

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